X

Study Claims Demos Are Bad for Game Sales

bleahy
34 Comments

Posted April 14, 2008 - By bleahy

A study has been published that claims that releasing a demo for a game actually hurts its sales. They claim that trailers are the best way to push a game and point to the most successful games not having demos.

They even rigged up a fancy graph to try and prove their point.

We, however, don't believe this for a minute.

PS3 Sales

360 Sales

Here we see that sales are clearly higher for games that only released trailers, but let's think about this for a minute.

Two of the highest selling games last year were Halo 3 and Call of Duty 4, both of which this group claims had no demo. However, both of these games had multiplayer betas. Those could basically be considered "exclusive demos".

BioShock had a demo and went on to sell a whole mess of copies. It appears that good games sell well. A lot of bad games get demos and that could very well hurt their sales because gamers get to try them and realize that they are bad. Without a demo, they might be tricked into buying something that looks good, but actually sucks.

These researchers should re-focus their study to only deal with bad games.

MTV Multiplayer: Study: Publishers Shouldn’t Release Demos, Just Trailers

Study Claims Demos Are Bad for Game Sales
http://www.g4tv.com/thefeed/blog/post/684518/study-claims-demos-are-bad-for-game-sales/
http://files.g4tv.com/images/blog/2008/04/14/633437662346718750.jpg
BlogThread_684518

ADVERTISEMENT

Blog Tags

g4tv.com
  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,305,449 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    631,849 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,433,465 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,355 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    135,509 Views | 01:24

AdChoices