After getting whipped by Netflix on mail-order rentals, Blockbuster is looking to pick a fight with Apple. Word is the Blockbuster is developing a set-top box to stream movies.
Details could surface as early as this month. A set-top box would allow for on-demand rentals.
There's no official comment from Blockbuster yet, but a spokesperson said:
"We're talking to numerous companies and vendors about products, services, alliances and initiatives that can help us achieve our mission to transform Blockbuster into a company that provides access to media content across multiple channels -- from our stores, by mail, through kiosks, through downloading, through portable content-enabled devices -- so it's not surprising that there are rumors out there."
It'll be funny when Netflix finally releases their rumored set-top box and beats Blockbuster again.
Reuters: Blockbuster eyes streaming to TVs