In the fast-paced hustle and bustle of today's world, the time you have to determine whether or not you like something is shrinking. Let's take videogames, for example. According to the VP of business development of Capcom, games are on an extremely short leash when it comes to their opportunity to sell.
How short, you might ask? How about a week. Yep, the sales cycle of games is so specific that, often times, if there's a game that's not performing well out of the box, it's considered 'dead on arrival' and thrown out of the nest, like a baby chick that's been handled by a human. So, if there's a game you really want, you should make sure and get it quick, just in case no one else wants it, or you might never see it again.
MTV Multiplayer: Deciding The Fate of Dante and ‘Phoenix’ — How Capcom Predicts Game Sales
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