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M'Soft Responds To NPD Numbers

sjohnson
48 Comments

Posted March 14, 2008 - By Stephen Johnson

We heard Nintendo's spin.

And Sony's take.

Now it's time for Microsoft's interpretation of this months NPD sales figures.

They begin by citing a "supply constrained situation," but promise the problem is improving and they are confident consumers will soon be able to find the Xbox 360 SKU they seek.

Now the hard numbers:

Hardware:

  • $332 million was spent on the Xbox 360 platform this month, capturing 39 percent of the generation's ecosystem, $235 million was spent on the PS3 and $283 million was spent on the Wii. (February NPD data)
  • The Xbox 360 platform now has a U.S. installed base of 9.6 million; the PS3 has 3.8 million, the Wii has 8.1 million. (February NPD data)
  • February NPD data shows a new Xbox 360 software attach rate of 7.2, nearly twice that of the PS3 or the Wii. (February NPD data)
  • 255,000 Xbox 360 consoles were sold during the month of February. (February NPD data).

Content:

  •  Xbox 360 leads in games, with six out of the top 10 best selling console games in February. (February NPD data)
  •  Xbox 360 "Call of Duty 4: Modern Warfare" (Activision) was the best-selling console game across all platforms, outselling the PlayStation 3 version by 2:1. (February NPD data)
  • Xbox 360 has the top selling games on its platform. According to February NPD, Xbox 360 sold $184 million in games, with PS3 selling $97 million and Wii $130 million.
  • Third party partners find more success on Xbox 360. In February, Xbox 360 accounted for $159 million of all third party game sales this generation, or 45 percent of share. (February NPD data)
  • Xbox 360 has more games available than any other platform, and more than twice the games available on PS3. (February NPD data)

Community:

  •  Xbox LIVE is the largest online gaming community currently over 10 million strong worldwide, and growing. The PS3 online network is only 2.9 million (U.S. data only) and the Wii has only four million (this number includes North America and Japan). (Microsoft internal estimates)
  • Xbox LIVE is opening doors to help turn its 10 million gamers into developers. Last month, Xbox 360 announced community games for Xbox LIVE and will be widely available this fall.
  • Today, we are announcing Xbox LIVE experienced 750,000 downloads of seven new community games on Xbox LIVE. They were made available for free, for less than a week. (Microsoft internal estimates)
M'Soft Responds To NPD Numbers
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