Microsoft Explains Price Cut

Earlier this week, Microsoft announced a significant price cut for all Xbox 360 models across all of Europe. The quick cut has prompted many to speculate that this was a response to the collapse of HD-DVD and the success of Sony's Blu Ray drive.

But today, Microsoft's vice president of Interactive Entertainment in Europe, Chris Lewis, sat down with Gamesindustry.biz and explain the timing on the price cut.

Lewis explained, "It was always the plan to move the price point at the right moment. We always said that the strategy was to secure the core gamers in the first wave and then move into an expansion."

What do you think? Do you think Microsoft was reacting to backing the wrong horse in the format war? Do you believe this was the plan all along? Let the flame war begin!

Also, check out the whole interview with Chris Lewis here.