Contrary to the rumors, Microsoft is not talking with Sony about adding Blu-Ray support to the Xbox 360 through a built-in drive or add-on.
All of this could change, but their strategy seems to be centered around the Xbox Live Marketplace.
"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," said Aaron Greenberg, group product manager for the Xbox 360.
Looks like the PS3 is still the best way to Blu yourself.
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