No In-Game Ads In 'Starcraft 2'


Posted March 7, 2008 - By Stephen Johnson

Contradicting the suggestion of Blizz-Activision president Bobby Kotick, Blizzard says Starcraft 2 will not have in-game ads.

Kotick:  "because it is a short-session experience, [StarCraft II] can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future."

Blizzard's community manager on the US WOW forums: "We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads."

We'll see how it pans out!

Eurogamer: No in-game ads for StarCraft II

No In-Game Ads In 'Starcraft 2'


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