Would-be Enclyclopedia Browns take note: McDonald's has teamed up with the Olympics to bring us the newest and maybe most mainstream ARG to date.
It all started when they sent a package to a few dedicated gamers with cryptic props and clues urging them to go to web sites and find more clues, clues that seem to relate to the Olympics and a deeper mystery involving at least six mysterious amnesia victims who keep blogs, have youtube accounts and otherwise seem to actually exist.
Okay, it's a little corporate, what with the seeming McDonald's sponsorship, but so far, the game has been garnering big interest among ARG fans. Check out the wiki, the board for the game, one of the official sites and the lolcatversion.
Just writing this article makes me want a McGriddle. Oh, nevermind, it's after 10:30. NO BREAKFAST AFTER 10:30!!!!!!!
wired.com: New ARG's Special Sauce? McDonald's
Here's a "The Loop" from August of last year on the subject of ARGs: