EA isn't the only one getting ready to buy property. Ubisoft has expressed interest in growing their business through acquisitions as well.
Ubi president Yves Guillemot said, "The desire of EA to buy Take-2 pushes us to go faster, to accelerate internal growth but also to look at acquisition opportunities". He clarified that they aren't trying to buy studios, but instead acquire properties.
Maybe they should just acquire more personalities like Jade Raymond to work on their games. That seemed to work for Assassin's Creed.
IGN.com: Ubisoft Catch Acquisition Fever