Researchers at NYU's Stern Business School have published a study that attempts to show a correlation between online buzz (in blog posts and social networking traffic) and album sales.
Online buzz is apparently blog posts (just like this one!) about an album and the number of MySpace friends a band has on their profile. Guess this passes for research at business school, huh?
They conclude that they cannot find correlation because popular bands might be getting online buzz because they are already popular and that the album was already going to sell big.
They note that the online buzz could still be used to predict album sales.
We're surprised that this many people who contribute to online buzz actually buy music.
ArsTechnica: Blog, social network buzz correlates to better album sales
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