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Fox Responds To EA Over 'Mass Effect'?

sjohnson
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Posted January 25, 2008 - By Stephen Johnson

The post-holiday videogame doldrums are the perfect setting for a spicy soap opera like the one going on between Electronic Arts and Fox News.

The "Fair and Balanced" news channel recently aired a panel discussion on Bioware-developed, EA-published videogame Mass Effect. As you might have guessed, game was mis categorized by Fox's expert, ("psychology expert" Cooper Lawrence) and Live Desk host Martha MacCallum as well as the rest of the panel of experts (with the exception of Geoff Keighley, who tried gamely to stem the tide of ignorance). One panelist, categorized Mass Effect as "Luke Skywalker meets Debbie Does Dallas," after expressing his frustration with Princess Enchanted Brides because you "have to figure out what to do." 

EA fired back with a strongly worded letter asking Fox to correct the info on the game. This morning, it seems Fox says they've invited EA to appear on their program.

According to MTV.com:

A Fox News spokesperson, who declined to be named, stated, in full  “Fox News Channel has extended several invitations to EA through a company representative to appear on ‘Live Desk With Martha MacCallum’ to discuss ‘Mass Effect’ and the segment which aired on Monday. We have received no response.”

So the ball may be back in EA's proverbial court.

EDIT: Don't miss the fun at Cooper Lawrence's amazon page. We generally wouldn't condone reviewing someone's book without having read it, but in this case, since Lawrence admitted she never played Mass Effect before she bashed it, we say, turnabout is fair play.

MTV.com:  ‘Mass Effect’ ‘Sexbox’ Controversy — EA, Fox News Both Say Ball Is In The Other’s Court

Fox Responds To EA Over 'Mass Effect'?
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