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Activision Wants You To Rock For Reals

Posted by Stephen Johnson - Thursday, January 17, 2008 2:07 PM

Activision and NAMM (the trade association of the international music products industry) have teamed up to urge Guitar Hero 3 players to rock for real.

NAMM will link its "Wanna Play?" public awareness campaign, which encourages people of all ages to make music, with Guitar Hero III: Legends of Rock.

"We're trying to take people from the videogame and teach them how to play guitar in reality," NAMM's Morgan Ringwald (No relation to Molly) told G4.

The new teaming is aimed at strengthening the connection between virtual and real-world guitar playing, along with encouraging more people to experience and enjoy both pastimes. So the next time you walk into a local music shop, you may be able to rock out on fake Guitar Hero guitars as well as that Fender Strat you've been eyeing.

"With our program called Wanna Play Guitar, we're providing all the resources a retailer would need to run a Guitar Hero 3 competition in their store," Ringwald said."As soon as you put down the guitar, you'll have someone there to say, 'hey, let me show you how easy it is to play an E chord on a real guitar.'"

Then, two weeks later, you're Buckethead.




Comment(s)

Posted by vole182 - Thursday, January 17, 2008 2:29 PM

5 bucks says "Ativision" gets sued by ACTIVISION

just sayin :)

Posted by vole182 - Thursday, January 17, 2008 2:37 PM

smooth save Sjohnson!

Posted by Lil_Jon83 - Thursday, January 17, 2008 3:29 PM

G4 I'm BEGGING u please stop reporting news about Rock Band & GH3! I'm so sick of all the accessories & all the awareness campaigns & all the new, "even better" guitars!

Posted by Anthony_21XL - Thursday, January 17, 2008 3:45 PM

lil_jon83 is probably some white loser who listens to rap music and always is like rock music only talks about suicide and blah blah blah, even though he loves the music about poppin caps in white boys. its not even music!

Posted by fedaykin0 - Thursday, January 17, 2008 3:52 PM

whoa, let's ditch the reticent racism, Anthony_21XL.

Posted by TheKei - Thursday, January 17, 2008 6:11 PM

This is a great idea. I've pretty much said all along that people should play real guitars instead of fake plastic ones. Once you learn to play real guitar, you'll find that plastic game guitars are just a pointless waste of time.

Posted by PaNfOoT - Thursday, January 17, 2008 6:28 PM

TheKei

You know what? No one cares, we are all having to much fun playing the games to care.

Posted by mikemadorma - Thursday, January 17, 2008 8:18 PM

where do get this item to help me learn to play for real

Posted by TheKei - Thursday, January 17, 2008 9:09 PM

"Posted by PaNfOoT - Thursday, January 17, 2008 6:28 PM
TheKei
You know what? No one cares, we are all having to much fun playing the games to care."

So now you're the spokesperson for all who aren't me. Activision wants to give you the opportunity to play for real. That's a good thing. Give it a shot. I guarantee that you'll feel more enriched creating your own music. It's o.k. to still play the game too.

Posted by lmission - Thursday, January 17, 2008 10:46 PM

the live music industry's been dead for a long time -- too many kids stuck at home playing video games and for the better part of the last decade, electronica/rave/downtempo synthesized music making nearly anyone who's got a computer and some software to make music a lot of which became chart toppers.

ironically, now, live music will be popular again because kids will want to play music for real because of....a video game. this is a great idea by altivision.

after radiohead's record debuted at #1, this is proof that you don't need the record companies to help you. conceivably, kids who get learn to play music because of a video game can go and make records on a PC with Cakewalk using a $400 Echo Layla box - the same one the ravers used the last decade, and sell their stuff on their myspace sites and market their songs using youtube.

...the revolution has arrived.

let's go out and shoot the remaining record company execs and feed their genitalia to gerbils.

Posted by TheKei - Friday, January 18, 2008 6:28 PM

Now that's what I call cutting out the middle man.

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