In a media blitz set to rival the blitz of the Baltimore Ravens' defense or the blitz of tanks of the actual Blitzkrieg, Ironman will hit the popular culture with a massive amount of marketing this summer. The marketing will reportedly cost $50 million.
Brand participating in the Ironman marketing juggernaut include: LG Mobile, Burger King, Seven-11and others. Even Audi will use the film as a launch pad for a high-end R8 sports car.
"The partnership fans across every demo," LeeAnn Stables, Paramount's svp-worldwide marketing partnerships told Brandweek magazine.
Ironman comes out on May 2nd.
So, are you psyched for the big movie or at least the promotional fast-food cup?
Adweek Magazine
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