In a media blitz set to rival the blitz of the Baltimore Ravens' defense or the blitz of tanks of the actual Blitzkrieg, Ironman will hit the popular culture with a massive amount of marketing this summer. The marketing will reportedly cost $50 million.
Brand participating in the Ironman marketing juggernaut include: LG Mobile, Burger King, Seven-11and others. Even Audi will use the film as a launch pad for a high-end R8 sports car.
"The partnership fans across every demo," LeeAnn Stables, Paramount's svp-worldwide marketing partnerships told Brandweek magazine.
Ironman comes out on May 2nd.
So, are you psyched for the big movie or at least the promotional fast-food cup?
Adweek Magazine
Comment(s)
sweet
which i cant deny had its good points,, every scene with naked jessica alba
'Course having reads years' worth of "ToyFare" magazine has...colored my image of Iron Man, but, uh...I can get over it.
Looking forward to the flick, too. Please don't suck!
"Hey, when did Robocop learn to fly?"