Helly Hansen has launched what the company is calling a “technologically advanced apparel system.”
The name of said clothing system?
Helly Hansen 's Odin, of course!
Odin will include various garments for extreme climates, incorporating the Odin PCM Soft-shell. The clothes feature automatic temperature control via a fabric that is able to store heat and only release it when the external temperature falls drastically sounds like the answer to our clothes-based prayers.
The heat balancing is due to Schoeller PCM smart textiles, and the fabric is not only thermoregulating and waterproof, is also highly durable due to the non-binding nature of its construction. The Odin project textiles will initially be launched in a series of Helly Hansen jackets and pants.
Oh, Odin was also the name of a cheesy ‘80s metal band out of L.A. They are pictured above…