After only one month of being active, Facebook has been forced to offer a complete opt-out of their new ad-program, Beacon.
It was discovered that the service offered no easy way to users to disable it and tracked web activities even when people were not logged in to Facebook.
CEO Zuckerberg said:
We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologize for it.
Well you got egg on your face, you big disgrace.
Facebook users can opt-out of Beacon on this page.