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Blizzard, Activision Merge

Posted by Stephen Johnson - Monday, December 03, 2007 7:47 AM

Game publishers Vivendi and Activision have announced they will merge into one super-company.

The deal is valued at $18.9 billion and makes Activision Blizzard (as the company will be called) the largest third-party game publisher on earth: If the deal is approved by the proper legislative bodies, Activision Blizzard (owned by Vivendi) will eclipse Electronic Arts as the king of the publishing hill.

"This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector," said Vivendi CEO Jean-Bernard Levy. "By combining Vivendi's games business with Activision, we are creating a worldwide leader in a high-growth industry."

Brilliant move: Now Activision Blizzard has a leading rythym game francise (Guitar Hero), shooter francise (Call of Duty), RTS line (Warcraft and Starcraft) as well as by far the biggest MMO (World of Warcraft), putting the company in the perfect place to compete with EA, after their acquisition of Bioware and the news that Bioware is working on an MMO.

But how will this affect you, the gamer? Mike Morhaime, Blizzard's co-founder, president and CEO, told Gamespot that Blizzard's quality will be maintained, in spite of the merger:

"No one at Activision or Vivendi has any desire to change that. Why would they? Activision runs an autonomous studio system. Their studios operate with a lot of creative freedom, and it's been very successful for them. That's something that may be different from the [way] other large publishers operate. But both Activision and Blizzard respect the talent that creates games, and this is going to be able to provide us with a stable, secure infrastructure with which we can take care of our people making games."

We shall see.


Comment(s)


Posted by ManOfTeal - Monday, December 03, 2007 8:13 AM
Constructicons merge into "Devastator"

Posted by astreetrat - Monday, December 03, 2007 8:15 AM
They merge so they can make as much money as possible. As long as they make the best games possible, thats fine with me. Let's just hope that happens.

Posted by Hackit - Monday, December 03, 2007 8:25 AM
The entire analysis makes perfect business, but isn't that the general problem with EA? Their games went from high-risk high-reward, to low-risk steady cash flow models that made better business sense. Given the massive success of WOW, it sounds like Blizzard is "buying an EPS blip" similar to the AOL Time Warner merger.

Robert Hackett
Games Product Manager
Panasonic Avionics Corporation

Posted by twocows - Monday, December 03, 2007 8:55 AM
Wow. That's all I can say. This is *huge*.

Posted by djHaQ - Monday, December 03, 2007 9:06 AM
Well at least the game developers aren't merging to work on projects together. Thank god for that. I would hate to have a Call of Duty 5: World of Guitar Herocraft.

Posted by Akhan - Monday, December 03, 2007 9:53 AM
I dont know, id kinda like to play the MI6 character class in WOW...

Posted by tays014 - Monday, December 03, 2007 10:22 AM
Who cares Ubisoft will still make the most money
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Posted by GameMasterNick - Monday, December 03, 2007 10:50 AM
Bellicovision?

Posted by TheKei - Monday, December 03, 2007 3:10 PM
They need to release a new River Raid.

Posted by AlittleLost - Monday, December 03, 2007 9:58 PM
I believe that I will agree with djHaQ. If they were to merge the development teams, it would throw off both sides. Lets be thankful that the people working this deal are as intelligent as we hope them to be.

Also, my vote is for Gamevision!

Posted by Twinrova - Tuesday, December 04, 2007 4:36 AM
Next news to come: EA buys Activision. Scoffs at any other developer trying to make coin.

Posted by WoWgeek321 - Monday, December 10, 2007 3:40 PM
I think it's awesome that Activision and Blizzard merge! That means they'll have more money to put more games on shelves for us to buy! It also means that there will be more brains behind all the game making so they will 'hopefully' make better games.

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