Microsoft just added ESPN programming to the ever-growing lineup of video content available for download to its Xbox 360 video game console.
Now, on the Xbox Live Web site, people can purchase NCAA basketball, football games, X Games sports competitions and programs like ESPN's Madden Nation, which chronicles a competition of Madden NFL videogame players.
Xbox 360 users can score commercial-free standard-definition versions of select NCAA games for $3, and high-definition versions for $4.50, within 48 hours of the game's conclusion. ESPN TV shows, like the other TV content on the Xbox Live download site, cost $2 for standard-definition and $3 for high-def versions.
As part of the agreement, ESPN is considering ways to incorporate the Xbox Live online gaming community into its telecasts. ESPN spokesman Paul Melvin said there are no firm plans for how this will be done. ESPN already delivers live, streaming sports footage to customers of certain broadband Internet providers.
"Delivering content through Xbox 360 is another way that we can connect fans with the sports they have such passion for," said Matt Murphy, senior vice president of digital video distribution for Disney and ESPN Media Networks.
Oh wait, hold on. Lemme translate that last bit of industry jargon to plain ol’ English for us regular folks: “Delivering content through Xbox 360 is another way that we can connect ourselves to the fans’ wallets more directly.”
YahooNews.com: Microsoft adds ESPN programming to Xbox