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K-Mart Dropping Blu-Ray

bleahy
42 Comments

Posted November 2, 2007 - By bleahy

If you were hoping to go to K-Mart to pick up some new Blu-Ray movies or a player... think again. The discount retailer is dropping Blu-Ray from their stores.

K-Mart is claiming that Blu-Ray targets enthusiasts and is too expensive for their customers. That's nice. They just called their customers poor.

Not that they carried a huge selection in the first place, this certainly points to the growing trend of HD-DVD being marketed as the affordable next-gen format.

It's not really a big hit, but we guess you could call it a minor win for HD-DVD.

Engadget: No blue-light special at Kmart for Blu-ray

Tags: Movies, Tech, TV
K-Mart Dropping Blu-Ray
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