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'Guitar Hero III' Announces Tie-Ins

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Posted October 24, 2007 - By Stephen Johnson

Activision announced the product tie-ins that will give Guitar Hero III the authenticity of today's corporate-sponsored music scene. Rock and/or roll!

Products appearing in the game include: Gibson, Guitar Center Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie and Zildjian. Alternative Press, Decibel, Guitar Player, Kerrang and Paste magazines will also show up. All that plus, for some reason, Axe and Pontiac.

"By forging exclusive relationships with key companies in the music and consumer packaged goods industries we are able to bring an even greater depth of realism to Guitar Hero III: Legends of Rock," said Dave Anderson, sr. director of business development for Activision. "From venues like Pontiac Garage, to customized guitars from Axe, the game delivers the ultimate rock and roll experience."

Tags: Music, Videogames
'Guitar Hero III' Announces Tie-Ins
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