Electronic Arts wants a single gaming platform for everyone.
"We want an open, standard platform which is much easier than having five which are not compatible," Gerhard Florin, EA's head of international publishing, told the BBC. All those separate platforms make life harder for consumers and developers.
So what will the future hold for gaming? Florin predicts server-based games streamed to PCs or set-top boxes will become standard.
"I am not sure how long we will have dedicated consoles - but we could be talking up to 15 years...Gaming will just require potentially a £49.99 box from Tesco made in China with a hard drive, a wi-fi connection and a games engine inside."
Do you foresee a console free future, gamers? Or is Florin on the crack rocks? Would one platform mean better games or worse ones?