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Napster Changes Tune, Hits Web

frankmeyer
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Posted October 16, 2007 - By Frank Meyer

Napster announced today it plans to lure in more customers by moving to a Web-based platform, allowing users to play their music from any computer without having to download additional software.

Why?

Well, they are hoping to get more paying subscribers by making the service more user friendly ala iTunes, since using it now means having to downloaded the Napster software application…which is. Like, a total hassle ‘n’ stuff.

"With this new platform Napster can easily be integrated into consumer electronics devices or integrated into other Web sites such as social networking sites," said Napster chief operating officer Christopher Allen.

Napster currently sells its subscription service for $10 to $15 a month where users can stream or download an unlimited number of songs from its 5 million-deep library. But like everyone else, Napster's ass is consistently being handed to them by Apple iTunes, and they are trying to figure out how to complete.

"When you can take the same tracks you purchased on Napster or other services and play them on your iPod or mobile phone, it will help to increase the exposure and the value of subscription services as the market opens up," Allen said.

It’s true, ya know.

YahooNews.com: Napster Goes Web Based

Napster Changes Tune, Hits Web
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