According to internet tracking site Alexa.com, dating hub match.com continues to draw more traffic than its main next-gen dating competitors eharmony.com and matchmaker.com.
The ultimate win of match.com is attributed to an aggressive marketing campaign and a host of flashy Web 2.0 features. Although some dating-industry analysts say Match's web-dominance is based on their targeting casual dating site users as opposed to "hardcore" romance fans.
"Dr. Phil's partnership with Match.com is a perfect example of the kind of shallow dating experience the site offers," says Ernie Byrne-Burns, a broadcaster and frequent user of the internets. "What does that TV guy know about completing an online profile quickly and in an attention-getting manner? Nothing, that's what. Real daters prefer eharmony.com. Sure, it's a little more expensive but it's been around forever and offers much more immersive romantic relationship enviroment."
Rumors of a membership price cut from eharmony.com have not been confirmed, but we'll keep you posted!