Toyota Announcing Gaming Initiative


Posted October 8, 2007 - By Stephen Johnson

Okay, we're going a little heavy on the Toyota news today, but they're newest ad sweep is very videogame centric. It's about time someone recognized that gamers need cars...even if it's only to drive to a LAN party.

Look for the second Toyota gaming ad this week. According to Adweek, the spot touts an "upcoming Microsoft Xbox 360 game tie-in based on the Spy Vs. Spy"-inspired commercial campaign created by Publicis Groupe's Saatchi and Saatchi."

In the commercial, a Yaris drives up to an Xbox and deploys horns to blast open the box, sending "dazed animated representations of various Xbox games exploding onto the floor."

The end card reads "Get a Yaris into your Xbox 360."

Everyone involved is tight-lipped as to details of the gaming initiative promoted by the spot\, but we'll let you know when we know.

Update: The Yaris tie-in is a free Xbox Live advergame that you can download right now. Kinda cool things: Race against other people over Live and a dozen achievements. Read all the details here.

Toyota Announcing Gaming Initiative


Blog Tags

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,306,445 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    633,109 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,434,417 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,852 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    135,997 Views | 01:24