Toyota Announcing Gaming Initiative


Posted October 8, 2007 - By Stephen Johnson

Okay, we're going a little heavy on the Toyota news today, but they're newest ad sweep is very videogame centric. It's about time someone recognized that gamers need cars...even if it's only to drive to a LAN party.

Look for the second Toyota gaming ad this week. According to Adweek, the spot touts an "upcoming Microsoft Xbox 360 game tie-in based on the Spy Vs. Spy"-inspired commercial campaign created by Publicis Groupe's Saatchi and Saatchi."

In the commercial, a Yaris drives up to an Xbox and deploys horns to blast open the box, sending "dazed animated representations of various Xbox games exploding onto the floor."

The end card reads "Get a Yaris into your Xbox 360."

Everyone involved is tight-lipped as to details of the gaming initiative promoted by the spot\, but we'll let you know when we know.

Update: The Yaris tie-in is a free Xbox Live advergame that you can download right now. Kinda cool things: Race against other people over Live and a dozen achievements. Read all the details here.

Toyota Announcing Gaming Initiative


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