Universal and MuseStorm have teamed up to promote songs from the late Jimi Hendrix via a promo Web widget and contest to let a fan win a Live at Monterey themed Apple iPhone.
The interactive widget technology has grown to become an accepted method for advertisers and marketers to promote everything from music to movies and more. Consumers place the widgets (which are basically interactive mini applications) on their desktops to get information on new email, weather and personalized news.
"We find that by creating widgets with compelling and relevant content, we can reach a wider audience of core and casual fans with up-to-date information," says Heather Whitten, associate director of new media at Universal Music Enterprises, a division of UMG.
Footage from the Jimi Hendrix Experience's 1967 Monterey Pop performance will be released on DVD in stores Oct. 16, along with The Jimi Hendrix Experience Live at Monterey on CD and vinyl.
Of course, back in the ‘60s a widget was a short person who carried your weed…
Mediapost.com: Companies To Promote Hendrix Tunes Via Web Widgets