X

Jimi Hendrix Goes Cyber

frankmeyer
3 Comments

Posted October 1, 2007 - By Frank Meyer

Universal and MuseStorm have teamed up to promote songs from the late Jimi Hendrix via a promo Web widget and contest to let a fan win a Live at Monterey themed Apple iPhone.

The interactive widget technology has grown to become an accepted method for advertisers and marketers to promote everything from music to movies and more. Consumers place the widgets (which are basically interactive mini applications) on their desktops to get information on new email, weather and personalized news.

"We find that by creating widgets with compelling and relevant content, we can reach a wider audience of core and casual fans with up-to-date information," says Heather Whitten, associate director of new media at Universal Music Enterprises, a division of UMG.

Footage from the Jimi Hendrix Experience's 1967 Monterey Pop performance will be released on DVD in stores Oct. 16, along with The Jimi Hendrix Experience Live at Monterey on CD and vinyl.

Of course, back in the ‘60s a widget was a short person who carried your weed…

Mediapost.com: Companies To Promote Hendrix Tunes Via Web Widgets

Jimi Hendrix Goes Cyber
http://www.g4tv.com/thefeed/blog/post/679691/jimi-hendrix-goes-cyber/
http://media.g4tv.com/images/blog/2007/10/01/633268381983124887.jpg
BlogThread_679691

ADVERTISEMENT

Blog Tags

g4tv.com
  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    644,696 Views | 00:49

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,316,284 Views | 05:20

  • Laser Snake Robots, More Mars Rovers and BigDog Is Back

    Posted: September 25, 2012

    1,290 Views | 03:00

  • NBA 2K13 Launch Trailer

    Posted: October 4, 2012

    5,601 Views | 01:53

  • Casual Vomiting - Web Soup Investigates

    Posted: March 30, 2011

    7,570 Views | 02:52

AdChoices