When you and your little friends on the internet rag on and on all day about what system you think is better and who will pwn whom, it's easy to forget that, really, the videogame industry is a cut-throat, multi-billion dollar industry run by men in suits who have a lot more money than you ever will--mainly because they don't waste their lives playing videogames.
Reuters reminds us of these sort-of depressing details with an article which proposes that Master Chief's real goal is "rescue Microsoft Corp's Xbox video game business from six years of losses and post its first-ever profit, and keep Wall Street off the backs of management."
It's always interesting to read a different take on your hobby, so TheFeed suggests you check out the serious, suit-wearing perspective on your OMG! COOL! shooter.