Kazuo Hirai laid down the Sony keynote speech early this morning, cluing the world in to Sony's plan. It goes something like this:
- Further Expansion of the PlayStation 2 business: Sure, us hardcore, up-to-the-minute types might think of the PS2 as yesterday's news, but there are millions of PS2s out there, and even more millions of people who might need a "starter console." So Sony is going to continue to expand on their PS2 success.
- PlayStation Portable: Kaz made it clear that the PSP is a key part of Sony's strategy. He promised the company would "enhance its portability and convenience for users along with continuous cost reduction measures to boost the expansion of the PSP platform," and " Introduce color variations and popular software bundled products." Sony also promised to beef up network content and introduce some unique peripherals such as a camera, GPS and TV Tuner, as well as strengthening the connection between the PSP and the PlayStation 3.
- PlayStation 3: Hirai's plan for the PS3 started with the words any owner wants to hear: Sony plans to strengthening the "Software Development Environment for th PS3," making it easier and more efficient for developers to make games for the system.