The SEGA Rally REVO demo hit Xbox Live yesterday, and TheFeed was there to capture footage under the guise of "working". Sometimes our job is really, really awesome.
Rally REVO is much more "arcadey" than DiRT, but the AI seems to be a bit tougher (at least in the demo). Driving the car much closer to a PGR than a Gran Turismo, but should prove fun nonetheless. And its pretty as hell.