Normally, TheFeed wouldn't report on another run-of-the-mill mp3 player that boasts a tiny size, multiple format playback, and decent battery life... except this one has the worst name ever.
TrekStor is introducing the "i.Beat Blaxx". Say it again out loud to yourself if you don't get it. Sounds an awful lot like, "I beat blacks," which is no surprise because that's exactly what the device is called.
TrekStor, does no one at your company realize that this is a terrible name? What about your lawyers or marketing people?
Engadget: TrekStor showcases i.Beat blaxx portable media player
