Think of it, you're hanging out in SecondLife and all of a sudden you see a news item that there's a disaster in some other part of the game, or a concert, or a movie premiere. This determines how you plan out your virtual day. Well, Matt Damon and Ben Affleck are all over it, cuz, as their production company, Live Planet, is heading up a project called Grid World News to do just that for Second Life
That's not all. There's also one called Azeroth World News to provide the same service for the nine million or so players in the World Of Warcraft universe. Oh, Good Will Hunting and friend, you are so thoughtful when it comes to providing the news for the MMO people! Oh, how we love you.
Firing Squad.com: Damon And Affleck Launch In-Game News Organization