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'Halo 3' Pre-Orders Set Record

sjohnson
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Posted August 9, 2007 - By Stephen Johnson


You are not going to believe this shizz: Videogame Halo 3 has been pre-ordered many, many times. According to an announcement from Bungie, the company behind the first-person-shooter, over a million people have anticipated their need for Halo 3 and acted upon that need by placing an advance order through an internet web-site.

Bungie also wants you to know that lots of promotional tie-ins are coming.

Here's what  Jill Hamburger, Vice President of Movies and Games at Best Buy said about Halo 3: “The excitement for ‘Halo 3’ is incredible...From our preorders online and the buzz we’re hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year." 

"We’re thrilled to be able to bring it to our customers.” Vice President Hamburger added.

Also of note: Get ready for a marketing blitz on par with a Hollywood blockbuster.  For the next few months, you won't be able to do anything, buy anything, wear anything, drink anything or imagine anything without being aware of Halo 3.

Click the cut for a list of some of the Halo 3 promotional tie-ins coming up.

Straight from the official source:

Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.

7-Eleven today confirmed its plans to support the launch of “Halo 3” through a variety of in-store promotions, including three “Halo 3”-branded collectible Slurpee cups. In addition,7-Eleven will run a “Halo 3” promotion with Mountain Dew Game Fuel and Doritos, with thousands of “Halo 3”-themed prizes, including, as grand prize, a chance to win a role as a voice actor in the upcoming Xbox 360 video game, “Halo Wars™,” by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of “Halo 3.” This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.

Pontiac will provide consumers with several exclusive “Halo 3”-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac will provide 1,000 consumers with a copy of the game, and one lucky gamer will win a limited-edition “Halo 3” G6 GXP Street car.

Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. “Halo 3”-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD™.

Comcast has also joined the “Halo 3” campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition “Halo 3” videos on its signature ON DEMAND service.

“Halo 3” is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive “Halo 3” VIP events will take place in select cities on the tour, where attendees will receive “Halo 3”-themed merchandise and have an opportunity to meet the members of Linkin Park.

'Halo 3' Pre-Orders Set Record
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