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Study: Console Gamers Clueless

sjohnson
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Posted August 8, 2007 - By Stephen Johnson

According to a study published today from videogame analysts NPD group, gamers are mostly clueless...at least when it comes to functions of their consoles that aren't playing games.

Some shocking stats:

  • The majority of owners and likely purchasers of the PS3 are unaware that it is possible to download content to their PS3.
  • 30% of Xbox 360 owners don't know the system features high-def graphics. 50% of PS3 users know about HD.
  • 37 percent of PS3 owners know there is a backwards compatibility built into their console, even though 71 % of purchaser and likely purchasers rate it as an important function.
  • 360 users being more likely to use their systems to play games online than PS3 users are. No surprise there, huh?
  • 40% of PlayStation 3 owners polled were aware the machine had a Blu-ray player. About half polled knew about the DVD-playback potential of Xbox 360.

The implications of this study, based on online survey responses from 6,260 members of NPD's online consumer panel, are pretty massive. An overall assessment: The game market may be more casual than system-makers count on...and, in the final reel, people mostly just want to play games as opposed to use their system's other multimedia functions.

How about you, dear reader? Did you pore over the manual and discover/use every last function of your system? Or did you just tear into Madden and forget the rest of the things it can do?

Study: Console Gamers Clueless
http://www.g4tv.com/thefeed/blog/post/678339/study-console-gamers-clueless/
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