If you are a kid with blood cancer, Crash Bandicoot will fight for you.
The Leukemia & Lymphoma Society and Vivendi Games today announced that the hero of the popular video game series is the new national champion for the Society's School & Youth programs.
"We are extremely honored to be partnering with the Society and in joining the battle against Leukemia, Lymphoma and Myeloma," said Mark Halacy, executive vice president of Human Resources for Vivendi Games. "Crash is a bandicoot with a big heart; he's brave, he's loyal and he's always ready for a good fight and a great cause. We feel this is a winning combination for a tremendous cause."
Crash will be featured on all manner of posters, web sites and other good-hearted advertising that raises awareness about leukemia for kids. Also, Crash has a new game coming out, Crash of the Titans, in October.