EA: We Missed The Wii Boat


Posted July 27, 2007 - By Stephen Johnson

The runaway success of the Nintendo Wii surprised everyone, even Nintendo itself, whose profits were much higher than they'd originally predicted. Also shocked by the Wii: Electronic Arts, who were decidely behind the curve on developing for the Wii.

Electronic Arts CEO John Riccitiello said Thursday that his company was on the "wrong horse” when focused primarily on Xbox 360 and PS3 during the console transition period.

EA's blunder hurt the company's bottom line enought that Riccitiello called 2007 “the toughest year in the company’s history.”

He added, “[The last transition] was tough because we typically have two to three platforms and a five year period… One of the biggest challenges, of course, was that not a lot of people anticipated the success of Nintendo that they’ve shown with their wand controller and their Wii. That got ahead of us a little more than our expectations.”

The Wii: Breaking hearts since 2007.

Next Generation: EA: Wii Caught Us Flat-Footed

Tags: Videogames, Wii
EA: We Missed The Wii Boat


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