Activision Wins 3rd-Party War


Posted July 24, 2007 - By Stephen Johnson

We realize the war between third-party publishers doesn't inspire the kind of insane loyalty and flaming as the "console wars," but it's a lot more interesting.

The winner of the third party game-maker war, strictly in terms of profits in the first half of 2007, is Activision. According to analysts at the NPD group, the company raked in 397.8 million bucks.  Activision was able to edge out chronic first-placer Electronic Arts ($365.7 million) due mainly to the runaway success of the Guitar Hero francise.

"We've never been better positioned as a company to take advantage of the growth in the videogame industry," Bobby Kotick, Activision CEO, told the LA Times. "For 17 years, I've focused on becoming the number one videogame company, and we're getting a lot closer to achieving that objective."

The second half of 2007 will be interesting, as EA drops Rock Band to compete with Guitar Hero III, as well as SKATE to battle Activisions Tony Hawk...and then there's all those sports titles EA owns.

GamesIndustry.biz: Activision takes third-party crown for H1 2007

Activision Wins 3rd-Party War


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