Analyst: Publishers Will Flock to Wii


Posted July 6, 2007 - By bleahy

Colin Sebastian at Lazard Capital Markets believes publishers are gonna flock to the Wii. His company estimates that for a Wii title to break even, a company only needs to move 300,000 copies. This is half of the magic number to break even for PS3/Xbox 360 games: 600,000.

The Wii's cheap price point, mass appeal, and focus on gameplay over high-definition art assets (which brings development costs down) all lead to high profit margins.

We aren't biased at all, so we're not going to say that this is awesome news for the Wii because it would suck if it went the way of the Gamecube.

GameDaily BIZ: Analyst: Favorable Economics Should Drive Publishers to Wii

Tags: News, Videogames, Wii
Analyst: Publishers Will Flock to Wii


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