Oops! 'Halo 3' ARG Gives Wrong #


Posted June 20, 2007 - By Mike D'Alonzo

Michael VanderZand is the unfortunate owner of a telephone number that many, many people following the new Halo 3 ARG thought they'd found as part of the game. Here's what happened. Over the last couple of days, a poster with the name "Adjutant Reflex" has been putting up strange posts on the Bungie forums, saying that he'd reveal his identity soon. Next thing you know, someone found his gamer profile, with a bunch of numbers on it. Numbers that corresponded somehow with VanderZand's cell number.

The result? Hundreds of errant phone calls to the cell phone by rabid Halo fans who are looking for the next step in the ARG. Now, VanderZand is being kept up morning, noon, and night by these guys (and yes, they have all  been guys) who won't stop calling. He's tried to get some help from Bungie, to no avail.

The ARG is called 'Iris,' and, as you will remember from Halo 2, Bungie has done some pretty elaborate alternate-reality stuff in the future with 'I Love Bees.' This should be no different, except that now there's some collateral damage in the real world. Lucky thing the guy's a college student...he's got plenty of time to field the calls.

Hushed Casket.com: College student gets hundreds of cell phone calls due to HALO 3 viral marketing campaign

Oops! 'Halo 3' ARG Gives Wrong #


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