Fox Takes On 'Halo' License


Posted June 18, 2007 - By Stephen Johnson

Massive entertainment juggernaut 20th Century Fox has landed the licensing rights to the Halo francise.

Fox's licensing division previously worked on Perfect Dark Zero and Kameo: Elements of Power with Microsoft, which paved the way for the Halo deal.

"Those two games established our relationship with them as a licensing agency, and those conversations continued during the same time that a Halo' film was in development here," Elie Dekel, exec VP of domestic licensing for Fox, told Variety.

Fox is planning everything from books to apparel to collectible merchandise, in conjunction with the release of Halo 3 in September.

Personally, TheFeed is only too happy to purchase all manner of Halo merchandise, so bring on the Master Chief branded alarm clocks, beef jerky and doggie chew toys!

Variety.com: Fox taking a shine to 'Halo'

Fox Takes On 'Halo' License


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