Move over Pay-Per-View, Apple TV is coming to town.
The computer giant is in talks with major movie studios, trying to negotiate a deal for a digital movie rental service which would compete with cable and satellite offerings. The downloads, available over iTunes, would cost around $2.99 for a 30-day rental. With Apple's current form of DRM, the downloaded files would be able to be moved to at least one other digital device from the home computer.
With Apple already offering download-to-own movies from Disney and Paramount, other studios have been slow to respond to the digital revolution for fear it will adversely affect their DVD sales.
Apple is hoping for a launch of the movie downloading service later this year.