Love or hate the PS3, there is one thing that Sony has always done well and that is launch a new line-up of TVs.
Rolling out their latest and greatest LCDs, Sony has made additions to their Bravia and XBR lines both in size and new technology.
The nine LCDs include Sony's x.v.Color wide color gamut system, 10-bit 1080p panels, Bravia engine upscaler, the XMB crossbar interface and compatibility with Sony's Bravia Internet Video Link, which allows HD video to be streamed to the TV over the internet.
Here is the line-up and how much it will set you back:
52-inch KDL-52W3000 - $4,300
46-inch KDL-46W3000 - $3,500
40-inch KDL-40W3000 - $2,700
XBR Series 5:
52-inch KDL-52XBR5 - $5,100 Available in September
46-inch KDL-46XBR5 - $4,100 Available in August
40-inch KDL-40XBR5 - $3,300 Available in August
XBR Series 4
52-inch KDL-52XBR4 - $4,800
46-inch KDL-46XBR4 - $3,800
40-inch KDL-40XBR4 - $3,000