Dizzeeing New Digi Marketing Plan

1 Comment

Posted May 23, 2007 - By Frank Meyer

UK rapper Dizzee Rascal will release his new XL/Beggars Group album, Maths & English, in the U.S. on June 5…but only as a digital product in North America. In other words, the music will not go to retail in the US, saving that honor for the U.K. and Europe.

This is the first time the label or artist has tried such a bold maneuver.

"This has a lot do with Dizzee being so hugely popular in Europe," says national sales director for Beggars Group USA Rusty Clarke. "He's committed to doing all the promotion for his album over there. We've always had a difficult time getting him to come over here and do promotion here, and with this album, he's even less available for that."

Maths & English will be available at every digital retailer the label has a deal with, ranging from Apple's iTunes store to eMusic to Other Music. Among the highlights on the 14-cut-strong album is a collaboration with Southern hip hop duo UKG ("Where's Da G's") and U.K. pop singer Lily Allen ("Wannabe").

I'm not sure whether this idea better reflects the new way of selling music in his digi age we live in, or the fact that Dizzee Rascal can't sell albums in America...but, who cares, I like it the forward thinking approach!

Billbord.com: New Dizzee Rascal Goes Digital-Only In U.S.

Dizzeeing New Digi Marketing Plan


Blog Tags

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,306,167 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    632,748 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,434,174 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,704 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    135,852 Views | 01:24