X

Dizzeeing New Digi Marketing Plan

frankmeyer
1 Comment

Posted May 23, 2007 - By Frank Meyer

UK rapper Dizzee Rascal will release his new XL/Beggars Group album, Maths & English, in the U.S. on June 5…but only as a digital product in North America. In other words, the music will not go to retail in the US, saving that honor for the U.K. and Europe.

This is the first time the label or artist has tried such a bold maneuver.

"This has a lot do with Dizzee being so hugely popular in Europe," says national sales director for Beggars Group USA Rusty Clarke. "He's committed to doing all the promotion for his album over there. We've always had a difficult time getting him to come over here and do promotion here, and with this album, he's even less available for that."

Maths & English will be available at every digital retailer the label has a deal with, ranging from Apple's iTunes store to eMusic to Other Music. Among the highlights on the 14-cut-strong album is a collaboration with Southern hip hop duo UKG ("Where's Da G's") and U.K. pop singer Lily Allen ("Wannabe").

I'm not sure whether this idea better reflects the new way of selling music in his digi age we live in, or the fact that Dizzee Rascal can't sell albums in America...but, who cares, I like it the forward thinking approach!

Billbord.com: New Dizzee Rascal Goes Digital-Only In U.S.

Dizzeeing New Digi Marketing Plan
http://www.g4tv.com/thefeed/blog/post/675560/dizzeeing-new-digi-marketing-plan/
http://media.g4tv.com/images/blog/2007/05/23/633155155360621901.jpg
BlogThread_675560

ADVERTISEMENT

Blog Tags

g4tv.com
  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    644,696 Views | 00:49

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,316,284 Views | 05:20

  • Laser Snake Robots, More Mars Rovers and BigDog Is Back

    Posted: September 25, 2012

    1,290 Views | 03:00

  • NBA 2K13 Launch Trailer

    Posted: October 4, 2012

    5,601 Views | 01:53

  • Casual Vomiting - Web Soup Investigates

    Posted: March 30, 2011

    7,570 Views | 02:52

AdChoices