Good lord this game looks awesome.
Check it out! It's the trailer for 360 and PS3 title Assassin's Creed!
Click the cut for analysis of "subliminal" freeze frame... will Assassin's Creed be set in the present? The Future?
We isolated this frame from near the end of the video:

It seems to show a molecular diagram and hints at something else going on in the game. Something more than its Medieval setting suggests.
Combine that with film star Kristin Bell's dropped word from IGN:
"It's actually really interesting to me. It's sort of based on the research that's sort of happening now, about the fact that your genes might be able to hold memory. And you could argue semantics and say it's instinct, but how does a baby bird know to eat a worm, as opposed to a cockroach, if its parents don't show it? And it's about this science company trying to, Matrix-style, go into peoples brains and find out an ancestor who used to be an assassin, and sort of locate who that person is."

