Comcast is taking action to close the gap between film release dates and the date those films are shown on television. They are talking with Hollywood studios about being able to release films on television on the day they are released in the theater. These films would be a little like pay-per-view is now, but they would cost somewhere in the range of $30-$50 to watch in your home.
There has been no decision on whether or not the proposal will be accepted, but there has been much talk lately on trying to close the window between when films are released in theaters and when they are available for home viewing.
Yahoo! News: Comcast seeks same-day movie releases as theaters