Electronic Arts has signed a deal with XOS Technologies to provide customized Madden games with actual playbooks for players and coaches to learn from. They will also customize the game so that, from week to week, players and coaches will be able to gameplan for other teams by watching their schemes and tendencies and playing against them. This is perhaps the best example of life imitating art imitating life we've ever seen.
Of course, it remains to be seen whether or not this is a good idea. For all we know, it will force the game to become 'Maddenized,' which means that teams will always go for it on 4th Down, no one will ever attempt a field goal except at the end of the half or end of the game, and quarterbacks will scramble on every play. And 12-year-old boys will become offensive coordinators.
Kotaku.com: EA Putting "Coach On The Couch"