Ladies and gentlemen, Elvis has entered the building!
Or at least, you are about to enter the Elvis building...if Elvis Presley Enterprises Inc.has anything to do with it.
Yes, for the first time ever Elvis Presley Enterprises is launching a multi-media ad campaign across television, radio, print, outdoor, travel guides and online to drum up business for Graceland tourism.
"The Discover Your Inner Elvis campaign will be used ... to support our worldwide branding strategy," said the company’s chief marketing officer.
Graceland was Presley's primary residence for 20 years and, since opening as a museum in 1982, is one of the most visited home museums in the U.S…though apparently not highly visited enough…
Hey, someone has to pay the light bill and the banana and peanut butter sandwich frying bill, right?
YahooNews.com: Elvis Enterprises launches ad campaign
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