First, Microsoft hired a boat to crash the French PlayStation 3 launch party, now Sony is responding to the Xbox 360 Elite, the improved version of Microsoft's next-gen console. In some masterful P.R. verbiage attributed to SVP of Marketing Peter Dille, Sony said:
"We think every PlayStation 3 owner should have an 'elite' experience, which is why we include an internal hard drive and HDMI output in every PS3 we sell, along with the 50 GB of storage capacity on a high definition Blu-ray disc. Sony has been the strongest advocate of high definition as the future of next-generation gaming. This requires high-definition components, including HDMI output, and large storage devices to deliver and store all that rich and vivid HD content. Microsoft's announcement today [er, "tomorrow"] not only legitimizes Sony's PS3 strategy, it moves us closer to adopting universal standards in the area of high definition gaming that will benefit game developers and ultimately the end user."
Microsoft did not respond with "your Mom is an elite experience."
Joystiq.com: Sony welcomes Xbox 360 to 'Elite' HD experience