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Xbox Pranks PS3 Launch With Boat, Site

sjohnson
129 Comments

Posted March 24, 2007 - By Stephen Johnson

Microsoft pranked Sony's PlayStation 3 European launch pretty hard the other night.

Microsoft's marketing people hired a boat bearing Xbox logos to float up and down the river where Sony was showing off their new game system. That's a picture of it up above.

Xbox also reportedly handed out folding chairs with a website URL on 'em. It leads to here. We can't vouch for the authenticity of this site, mind you. But the site is a light-hearted diss, welcoming Sony to "The Next Generation" and pointing out: "Sony, you're late."

Here's how a french newscaster reported the first sighting of the Xboat:

Program host: Can you stop the clip for a second?
Program host: There’s an event that’s happening right now…
Program host: There’s a Xbox 360 boat that’s passing us right now.
Program host: There was already a small war over this.
Program host: So Microsoft likes pulling tricks like this. Oh course Microsoft and Sony like pulling tricks on each other like this.
Program host: A couple months ago, a couple years ago when Sony was trying to launch the PSP, Microsoft said “Just wait for the Xbox 360, keep your money” and all that.
Program host: This is crazy
Program host: Oh yeah, they’re coming out with a new Xbox 360… It’s black. It’s codename is Xbox 360 Zephyr.
Program host: They’re totally crazy for doing this!
Girl: Oh yes.

So what do you think? Is this kind of thing all in good fun, or is it sort of crappy of Microsoft to rain all over Sony's launch picnic?

Is this gloating or just a good time? Fanboys, limber up your commenting finger!

Xboxic

Xbox Pranks PS3 Launch With Boat, Site
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