Jimi Hendrix: Still Drinkin’

Leave a Comment

Posted March 7, 2007 - By Frank Meyer

The family of deceased guitar god Jimi Hendrix has filed a federal lawsuit Tuesday over the use of his name to market a brand of vodka. Hendrix Electric Vodka is packaged in purple-tinted bottles and has Jimi Hendrix's face and signature above the label.

They claim that companies owned by Seattle businessman Craig Dieffenbach used trademarked material to market Hendrix Electric Vodka and other products, calling nthe promotional campaign was a "sick joke" because Hendrix's death in 1970 was tied to alcohol consumption.

"We are greatly concerned that there may be a perception that Experience Hendrix has, in some way, authorized this sale of vodka," said Janie Hendrix, Hendrix's adopted sister and chief executive of Experience Hendrix, in a statement. "As a matter of strict policy, we have never promoted an alcoholic beverage."

Dieffenbach said the lawsuit has zero legal basis because a 2005 federal court ruled that Experience Hendrix does not own the rights to Jimi's name and image, only his music.

Oh, snap!

YahooNews.com: Hendrix family sues over vodka marketing

Tags: Music, Style
Jimi Hendrix: Still Drinkin’


Blog Tags

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    644,696 Views | 00:49

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,316,284 Views | 05:20

  • Laser Snake Robots, More Mars Rovers and BigDog Is Back

    Posted: September 25, 2012

    1,290 Views | 03:00

  • NBA 2K13 Launch Trailer

    Posted: October 4, 2012

    5,601 Views | 01:53

  • Casual Vomiting - Web Soup Investigates

    Posted: March 30, 2011

    7,570 Views | 02:52