Dear The Internets, we regret to inform you that viral video, as a subversive artform, is official dead. After a long illness it lost its struggle for life yesterday with the announcement that Wheel of Fortune and Jeopardy are launching viral marketing campaigns in the hope of winning Daytime Emmy awards.
The ads, placed on sites built for Hollywood dips (Variety, The Hollywood Reporter), show a youtube like image with the logo "A perfect pair," and lead to classic clips from Jeopardy and Wheel.
Executive producer Harry Friedman and Sony marketing chief Bob Oswaks. "We wanted to cut through the (Emmy) clutter," Friedman said, adding that simple 'for your consideration' ads don't work as well "when you have two shows people think they know so well."
Variety: Viral video spreads to Emmys race