Esteemed New York rapper Nas is teaming up with 310 Global Brands, the marketing and merchandising arm of 310 Motoring, to release a signature line of footwear called the Disciple Footwear Collection.
The MC will have a hand in designing the line, which is expected to hit stores by June 2007. The shoes take its name from the Nas album Street’s Disciple.
“310 is not based on a one-size-fits-all approach,” Nas said. “It’s about customization, expressing your own personal style and Disciple Footwear Collection by 310 is born out of this same spirit. I’m excited to design styles that respect that we are not all the same—that we’re here to celebrate our diversity, our roots, our history.”
This is the second time 310 has been attached to a rapper when he’s selling out. In late 2005, they launched The Hurricane with West Coast rapper The Game. And we all know how successful his follow-up album was...
Nas Partners with 310 Motoring for Footwear Line